Last week, I facilitated a workshop for 35 SMEs (small and medium enterprises) on AI-Powered B2B sales hosted by New Zealand's MBIE (Ministry of Business, Innovation and employment).
It was one of the most fun workshops I have run, and we were all mind-blown and dazed. I am not exagerating.
We applied the following use cases:
Prospecting & Research
Sales Strategy & Execution
Sales Meetings & Presentations
Everyone was amazed by their results when they started applying the use case to their business, and I was even more excited when they started sharing their insights.
The fourth use case, automated and hyper-segmented Lead Generation, is powered by a tool that was launched by Zapier a few days ago and is currently in its beta phase. It’s particularly effective for warm nurture email campaigns, empowering you to take your sales productivity to the next level.
You can access the Use Case and Prompts here.
Play with it and see how it’s a game changer to your productivity and sales effectiveness.
And a few reminders on the use of AI:
Read the Terms of Service - Check how the AI tool will use your data and your organisation's policies on AI usage.
The Tools Are Only as Good as the User - Don't assume AI can do all the work. You still need your own thinking and understanding of your prospects and clients.
Fact-Checking is a Must - While AI can save time, always verify information before publishing it, as AI can make mistakes.
Don't Forget Your Own Voice - The best content has personality. Inject your unique style, whether AI helps or not.
Let me know how you go, would love to hear from you on how you are using AI in your sales strategy and process.
Thank you for being here, I appreciate you!💜
Ren
PS. all the AI tools I have shared are free.
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