Whether you are in sales or not, I think you will agree that one of the key factors of most successful people is their network—and not just their network but also the quality of the relationships.
Genuine business relationships are the kind that will lead to long-term friendships, professional growth, and sales for your company.
Except for my first job, I was hired through my network. One time, a role was even created for me. When entering a new account, a single referral from my network can fast-track the sales cycle from 6 months to 2 months.
This is all through network and the relationships that are built over the years. It requires being intentional, consistent, and authentic, but it’s so worth the effort.
If you are just starting to build your network, check out how to get clients to call you.
But with networking events, endless emails, and LinkedIn connections, it’s easy to confuse quantity with quality. Building meaningful relationships isn’t just about collecting contacts; it’s about nurturing deep and authentic connections.
1. Define your goals and be intentional.
Define your goals and be intentional by having a clear purpose and strategy for building relationships.
Understanding what you want to achieve through your relationships, whether professional growth, business opportunities, or personal development.
Identifying specific individuals or types of connections that align with your goals.
Plan how you’ll approach and nurture these relationships over time.
Being intentional means every interaction and effort towards building relationships has a purpose and contributes to your overall goals.
💥Actionable Tip:
Book a “build my relationship” hour every week. For example, review your relationship goals every Monday at 1pm, key accounts you want to grow, partnerships you want to build, and key people you want to build relationships with.
This dedicated time allows you to consistently focus on your relationship-building efforts. It ensures that you’re always moving towards your goals.
2. Prioritise Quality Over Quantity
It’s crucial to focus on the few rather than the many. Instead of spreading yourself thin across hundreds of contacts, invest your time and energy into a few relationships that align with your goals and values.
💥Actionable Tip:
List 5 people you’d like to strengthen your relationship with this quarter. It might be the CEO of a company you work for, a leader you highly respect, or a key stakeholder in one of your accounts. Reach out with a genuine message, showing interest in their work or personal milestones.
3. Consistent Communication is Key
When it comes to nurturing relationships, consistency beats intensity. This is where most people fail. Regular check-ins, even if just a quick email or message, can show that you care and keep you on their radar. Remember, out of sight often means out of mind.
You also don’t want to reach out when you only need something or a favour.
💥Actionable Tip:
Set reminders for regular follow-ups. Use tools like Customer Relationship Management (CRM) systems, which are software that helps businesses manage their interactions with current and potential customers, to track interactions and notes about each person. If a simple calendar reminder will work, too.
4. Don’t rush it. Play the long game.
It’s not rocket science, and we know that building trust and meaningful relationships takes time. Playing the long game in networking means focusing on building lasting, genuine relationships rather than seeking immediate gains. It involves:
Patience: Understanding that strong connections develop over time, not overnight.
Genuine interest: Showing sincere care for others’ success and well-being.
Long-term vision: Seeing relationships as ongoing partnerships rather than one-time transactions.
💥Actionable Tip:
Schedule a networking coffee every Friday afternoon. This is a casual yet effective way to connect with your network, share updates, and discuss potential opportunities.
5. Be a Giver.
Meaningful relationships are built on mutual benefit. Offer value before asking for something in return. Sharing an insightful article, providing a referral, or being generous with your time and resources can strengthen bonds. Being a giver in your relationships not only strengthens the bond but also empowers you with a sense of generosity and goodwill.
💥Actionable Tip:
Aim to do something helpful for someone in your network each week without expecting anything in return. It could be as simple as introducing your connection to a possible prospect or partner, or sharing a useful resource that could benefit them.
6. Vulnerability and Authenticity Build Trust
Be genuine in your interactions. Share your successes and struggles, and don’t be afraid to show vulnerability. People appreciate honesty and are more likely to open up in return.
💥Actionable Tip:
The next time you connect with someone, skip the small talk. Share a recent challenge you’ve faced and how you’re tackling it. Encourage them to share theirs, too.
Building a Network That Works for You
Building relationships avoids waiting for good things to magically happen. By focusing on quality interactions, maintaining consistent communication, being generous, and staying authentic, you can build a network that’s not just vast but deeply meaningful. These relationships will enhance your career and personal life.
What action will you take? Would love to hear from you!
Thanks for reading, I appreciate you.💜
Ren
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